Campaign 1Pocketable closed. Immersive open.
Why this idea
Two Sizes, One Phone
People don't want to choose between a phone that disappears in their pocket and one big enough to lose themselves in.
iPhone Duo's whole premise is a 5.4-inch outer display for pocketability and a 7.6-inch inner display for immersion [f3], built around a foldable design with the largest iPhone display ever [f2]. The titanium frame and IP68 rating [f4] are what let that fold survive daily carry, which is the real objection a buyer has before trusting a hinge.
Watch the pieces, then tell the team what to change.